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Clean Beauty 101: What is Clean Beauty?

Many conventional beauty items contain a cocktail of chemicals, toxins, and synthetic fragrances that can have adverse effects on your skin and overall health. The effects might not always be immediate, but over time, they can accumulate and lead to various concerns. In this Clean Beauty 101 guide, we’ll delve into what clean beauty is, why it matters, and how to incorporate it into your skincare routine.

The clean beauty industry offers a refreshing alternative to the typical beauty regimen. It prioritizes cosmetic ingredients that are high-quality and chemical-free.

Currently, the European Union bans more than 1,300 ingredients from use in cosmetics (though many would rarely be found in personal care items). In the United States, the Food and Drug Administration bans only 11 cosmetic ingredients. That’s alarming! That means that conventional beauty products in the United States are filled with toxic and potentially harmful chemicals.

Clean Beauty 101: What is Clean Beauty?

Clean Beauty 101: What is Clean Beauty?

Clean beauty, in essence, is a commitment to using products that are free from potentially harmful ingredients. It means avoiding toxins, parabens, phthalates, and synthetic fragrances commonly found in many beauty products.

Clean beauty enthusiasts prioritize natural ingredients that nourish and rejuvenate the skin while steering clear of harsh chemicals that can lead to irritation, allergies, skin issues, or more serious health concerns.

Understanding Clean Beauty

The clean beauty movement has brought the ingredients list into the spotlight. It encourages consumers to scrutinize the ingredient list of their skin care products, ensuring that they don’t contain any potentially harmful components.

Parabens and phthalates, for example, are synthetic ingredients to avoid that have raised concerns due to their potential health risks.

The clean beauty movement is not just about avoiding harmful ingredients; it’s also about embracing natural, nourishing, and ethically sourced components.

Clean beauty is guided by several core principles that set it apart from conventional beauty products:

  1. Natural Ingredients: Clean beauty products are formulated with natural, plant-based, and organic ingredients. These ingredients are sourced from nature and are free from synthetic chemicals.
  2. Transparency: Clean beauty brands are transparent about their ingredients. They provide a complete list of ingredients used in their products, allowing consumers to make informed choices.
  3. Safety: Clean beauty products are free from harmful chemicals, such as parabens, phthalates, sulfates, and synthetic fragrances. They undergo rigorous testing to ensure they are safe for all skin types, including sensitive skin.
  4. Cruelty-Free: Most clean beauty brands are committed to cruelty-free practices, meaning their products are not tested on animals.
  5. Sustainability: Clean beauty brands often prioritize eco-friendly packaging and sustainable sourcing of ingredients. They strive to minimize their environmental impact.

Now that you have a better understanding of clean beauty’s principles let’s dive into a clean beauty skincare routine.

Clean Beauty Skincare Routine

One of the first steps towards embracing clean beauty is understanding what products to use and which ones to avoid. Let’s take a look at a clean beauty skincare routine as an example. This is a basic routine that can help you get started on your clean beauty journey:

1. Gentle Cleanse:

Begin your clean beauty routine with a gentle, clean face wash that removes impurities without stripping your skin of its natural oils.

2. Toning Up:

Follow up with a clean toner to balance your skin’s pH levels and prepare it for the next steps. Look for toners without alcohol or harsh astringents.

3. Hydration is Key:

Choose a clean moisturizer that hydrates your skin effectively. Opt for products containing natural ingredients like hyaluronic acid or essential oils to lock in moisture.

4. Targeted Treatments:

If you have specific skin concerns like acne or signs of aging, select clean beauty treatments designed to address these issues. These products are formulated without the harsh chemicals commonly found in traditional skincare lines.

5. Sun Protection:

Finish your morning routine with a clean sunscreen that safeguards your skin from harmful UV rays. Many clean beauty sunscreens offer broad-spectrum protection with mineral-based ingredients.

Now that you’ve got the basics down, let’s explore where you can find clean beauty products.

Best Clean Beauty Brands at Ulta

Ulta Beauty is a one-stop shop for beauty enthusiasts, and they offer a range of clean beauty brands. Here are some of the best clean beauty brands you can find at Ulta:

Tarte Cosmetics: Tarte is known for its eco-friendly practices and clean beauty products. Their foundations, mascaras, and blushes are popular picks among clean beauty enthusiasts.

Pacifica Beauty: This brand offers a variety of clean skincare and makeup products. Their products are 100% vegan and cruelty-free.

Juice Beauty: Juice Beauty’s organic skincare and makeup products are formulated with antioxidant-rich ingredients. Their stem cellular range is a hit for anti-aging.

Burt’s Bees: Burt’s Bees is a well-loved brand for clean, natural lip balms, moisturizers, and skincare essentials.

Shop here!


For more clean beauty brands at Ulta, check out my detailed blog post here.

Best Clean Beauty Brands at Target

Target is another great destination for clean beauty products. Here are some top clean beauty brands you can find there:

W3LL PEOPLE: This brand is known for its clean, minimalist makeup products. Their Bio Tint Multi-Action Moisturizer is a popular choice.

Alba Botanica: Alba Botanica offers a range of clean, affordable skincare products, including sunscreen, cleansers, and moisturizers.

SheaMoisture: SheaMoisture’s haircare and skincare products feature natural, sustainably sourced ingredients.

Honest Beauty: Founded by Jessica Alba, Honest Beauty offers clean makeup and skincare products for all skin types.

Shop here!


To explore more clean beauty brands at Target, visit our comprehensive blog post here.

Best Clean Beauty Brands at Sephora

Sephora, a beauty retail giant, also carries a selection of clean beauty brands. Here are some clean beauty brands you can find at Sephora:

Drunk Elephant: Known for its “clean-compatible” products, Drunk Elephant offers a range of clean skincare essentials (the deodorant is my favorite).

ILIA Beauty: ILIA Beauty combines clean ingredients with high-performance formulas. Their clean makeup products also have super high reviews and are a favorite in the clean beauty world.

Youth to the People: This brand focuses on superfood skincare which is amazing! offering clean, vegan products packed with nutrients.

Kora Organics: Founded by Miranda Kerr, Kora Organics provides certified organic skincare products that are clean and effective.

Shop here!


To explore more clean beauty brands at Sephora, visit my detailed blog post here.

Best Clean Beauty Drugstore Brands

You don’t have to break the bank to embrace clean beauty. Many drugstore brands offer clean beauty options. Here are some affordable clean beauty brands you can find at drugstores:

  • EcoTools: EcoTools offers sustainable makeup brushes and beauty accessories made from natural materials.
  • Alaffia: This brand offers clean skincare and haircare products, and they’re committed to fair trade practices.
  • Avalon Organics: Avalon Organics provides clean and organic haircare, skincare, and body care products at budget-friendly prices.
  • Burt’s Bees: As mentioned earlier, Burt’s Bees is a drugstore favorite for clean lip balms and skincare essentials.

Clean beauty is more than a trend; it’s a movement towards safer, healthier, and more sustainable beauty practices. By incorporating clean beauty products into your routine, you’re taking a step toward a more natural and holistic approach to skincare and cosmetics.

So, In Conclusion

Clean beauty isn’t just about skincare and makeup; it’s a lifestyle choice that promotes overall well-being. By choosing products that are free from harmful chemicals and embracing brands committed to transparency and sustainability, you can enhance your beauty regimen while caring for your skin and the environment.

So, embark on your clean beauty journey today, and discover the transformative power of natural ingredients.

Remember, your beauty is an extension of your health, and clean beauty ensures that both your body and the environment are treated with the utmost care.

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