Ultimate Guide To Instagram Features

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If you’re looking to grow your brand on Instagram, one of the best ways to do so is by using the platform’s various features. In this ultimate guide, we’ll walk you through some of the top Instagram features to help you take your brand to the next level.

Reels

One of Instagram’s newest features is Reels, short-form videos that are up to 30 seconds long. Reels can be a great way to showcase your brand’s personality and creativity, and they often appear on the Explore page, which can help you reach a wider audience. To make the most of Reels, try creating content that is relevant to your brand and engages your followers.

IGTV

Another great feature for growing your brand on Instagram is IGTV, Instagram’s long-form video platform. IGTV allows you to create videos that are up to an hour long, which can be a great way to share in-depth content with your followers. You can also use IGTV to showcase your brand’s values and behind-the-scenes footage.

Stories

Instagram Stories are a popular feature that allow you to share short, ephemeral content with your followers. Stories can be a great way to share quick updates about your brand or showcase your products in a fun and engaging way. You can also use Stories to drive traffic to your website or promote upcoming events.

Highlights – My Favorite Instagram Feature

If you want to showcase your best Stories beyond their 24-hour lifespan, Highlights are a great feature to use. Highlights are saved Stories that you can add to different categories on your profile, such as “Products,” “Behind the Scenes,” or “Testimonials.” This allows you to curate your brand’s content and showcase your best work to potential followers.

Shopping

If you’re selling products on Instagram, the Shopping feature is a must-use. With Shopping, you can tag your products in your posts and Stories, allowing users to click through to your website and make a purchase. You can also create a dedicated Shop section on your profile to make it easy for users to browse and purchase your products.

Conclusion

By using these top Instagram features, you can take your brand to the next level on the platform. Whether you’re looking to showcase your creativity with Reels, share in-depth content with IGTV, or promote your products with Shopping, Instagram’s features offer a variety of ways to help you grow your brand.